One Day At A Time

If you ask the high level executives at Exxon Mobile or Toyota how important it is to have a good logo design and they would likely end up giving you a two hour lecture. To put it succinctly, good logos are good for business.

If you are just starting a business, you would need all the help you can possibly get beginning with a professional looking logo design. During your search for logo designers you would have noticed many sites offering logo design as well as DIY logo designs. Which should you decide on?

To help you make up your mind, here are a few points to think over on both options.

DIY Online Logo Design Software
By using ‘logo design software’ clients are provided the opportunity to ‘design’ their own logo. The truth is, customers end up assembling pre-fab designs and customizing them by changing the colors and placements of the images supplied. These cookie cutter designs only consumes a few hours of your time to produce and are really cheap but they do incur other costs.

To begin with, these logos might not be completely unique especially if someone else has used the same image from the same DIY logo design site. To counter this problem, these sites do provide hundreds of images to pick from to lower the likelihood of the same images being utilized by different parties.

Having stated that, all it takes is another party having the same image, to put a dent in your trademarking intentions. Companies with logos using public domain clip art would find it hard to have their logos trademarked.

Designs By custom logo design
Usually, custom logo designs by logo design pros are more professional looking than those churned out by DIY sites. A large number of online based designers charge between $50 and $250 to design a unique corporate logo for you in under 3 days.

However, the net is loaded with custom logo design agencies offering services at about the same prices. Here are a number of ideas to help you select the ones that afford the best value for money.

Number Of Revisions
Ensure that you go with a design firm that allows unlimited or at least 12 revisions with your design package. Particular designers only offer a maximum of 3 revisions and charge you for any additional modifications.

Full Satisfaction Guarantee
In certain cases, no matter how many attempts they make, designers just cannot seem to satisfy their customers. A 100% satisfaction guarantee would make sure the customer gets back his investment in rare cases such as these.

Final Files
There are a few design agencies which charge the client extra for high-res files. Go through the small print and make sure you go with firms which provide you multiple file formats along with your final logo design at the price displayed when you sign up. You would need these files if you ever decide to use your custom logo for print purposes.

Simply speaking, always employ a professional logo designer save unless you are really hard pressed to spend $50 – $100 on design charges. Considering your company’s image might be at risk if you don’t, it is money well spent.

Rex Hunter has been in the world of advertising for the best part of 15 years. He lauds the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!