One Day At A Time

After running through the normal procedures of starting a business, it was then time to look into the matter of corporate logo design. One very important thing I’ve learned when it comes to company logos is that it is common practice for busy business men and women to judge a book by its cover. Thus, a corporate logo design should convey as much as possible about a business or product.

With this in mind, the next step was to seek a professional logo design company to create a professional logo design that would help display all the values my company had to offer. However, I was not looking for a traditional logo designer as a result of my budget and time limitations, but neither was I in search of an amateur. Luckily, the internet is loaded with design agencies whose work is pretty decent.

After browsing the net and analyzing approximately 30 different design agencies, I learned a few things. The first thing I learned was always read the clauses. A lot of sites have attractive headlines and prices but quite a number come with caveats. Do not buy into these traps. Here are 3 of the most common ones.

Only 2 Revisions
Quite a few sites display visibly ridiculous low rates for their creative services but a deeper look would reveal the catch. Certain low price offers only come with a maximum of 2 free revisions or less. If the designer does not produce something that meets your expectations within this period, you might probably find yourself having to fork out extra until you end up with what you want. To make sure you do not find yourself in this mess, always seek deals with at least 10 free revisions or a full money back guarantee.

Price Displayed Does Not Include Final Logo Design
A number of logo design companies use this sly trick as a method to force a little extra cash from many unsuspecting clients. The displayed price only encompasses initial creative concepts and does not cover the final logos designs. Clients would likely have to fork out extra if they would like the finalized design. You can side step this situation by confirming that the price listed covers ownership of the final design.

High Resolution Files
This is yet another way certain logo design companies trap you when you do not expect it. This time around, the price displayed covers everything from the preliminary designs to the finalized corporate logo design. The catch is the figure does not include hi-res files. You will find that high resolution files are necessary for printing purposes especially for company stationary such as name cards and envelops.

Do not get so easily impressed with the low prices offered by a few logo design companies. If you reckon it appears too good to be true then it probably is. Do some research just to be safe.

From the 30 or so design firms I looked at, a number of of them displayed fees ranging from $50 to $500 for their design services. I picked the one that costs around $70. It not very difficult to find a professional logo design firm that’s not out to con you. Just use the tips listed above and you should be okay.